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Business coach for electricians in Australia
Short answer: If you run a $1M+ electrical business and you're still the busiest person in it, The Tradie Owner pairs you with a coach who has actually built and scaled a trade business, not a career coach reading off a slide deck. The first session is guaranteed to find at least $100,000 of opportunity or you don't pay.
Yes, the right business coach can move the needle in an electrical business, but only if they understand how you actually make money. The Tradie Owner works with Australian electrical contractors turning over $1M and up who are profitable enough to be flat out, yet stuck being the person every quote, variation and defect runs through.
The goal is simple. Get you out of the van and into the owner's seat, lift the margin on work you already win, and build a business that runs when you're not on site.
Who this is for
This is for the licensed electrical contractor who has outgrown the sole-trader stage. You've got a team, a few vans, apprentices, and a mix of domestic and commercial work. Turnover looks healthy. Profit doesn't match it.
You're the bottleneck. Every quote over a certain size, every tricky variation, every unhappy client and every hiring call lands on you. You know the business could be twice the size if you weren't in every job.
- You turn over $1M+ and want to scale without the wheels falling off
- You're still quoting, running jobs and doing the books yourself
- Your margin doesn't reflect how hard your team is going
- You want to grow the solar, EV, battery or data side but can't find the time
What a business coach for electricians should actually do
Plenty of coaches will sell you mindset and motivation. That's not what shifts the numbers in a contracting business. You need someone who reads your P&L the way you read a switchboard.
A good coach for electricians should be able to talk about your true cost per labour hour, your recovery rate, your gross margin split across domestic, commercial and specialist work, and where your quoting is leaving money on the table. If they can't, they're a general life coach with a website.
- Knows the difference between a fixed-price domestic job and a commercial contract with variations, retentions and progress claims
- Can price compliance and testing labour properly instead of treating it as an afterthought
- Understands technician utilisation, apprentice-to-electrician ratios and travel time
- Gives you a plan you can put to work on Monday, not homework
The money leaks hiding in most electrical businesses
In most $1M+ electrical businesses, the first $100,000 of opportunity isn't out in the market. It's already inside the business, leaking quietly.
The usual suspects:
- Variations that never get captured. On commercial work, every change the client asks for should be quoted, signed and billed. Done on a handshake, that's pure margin walking off site.
- Quoting off 'the going rate' instead of your real numbers. If you don't know your true cost per hour with overheads and non-billable time loaded in, you're guessing. Most guess low.
- Owner still on the tools. Your billable rate as an electrician is a fraction of your value running the business. Every day in the van is a day nobody's growing the company.
- Weak labour recovery. Travel time, pick-ups, warranty returns and apprentice downtime that never make it onto an invoice add up fast across a team.
- High-margin work quoted like a commodity. Solar, EV chargers, battery storage and data cabling can carry strong margin. Priced like a light fitting, they don't.
- Cashflow tied up in debtors. Slow progress claims and retentions on commercial jobs can leave you funding growth out of your own pocket.
How The Tradie Owner works
Three steps. No twelve-month lock-in before you see value.
1. The first session
A paid, working session where we go through your business and find at least $100,000 of opportunity: margin you're leaving on quotes, work you should be charging for, and costs bleeding out the bottom. If we don't find it, you don't pay. That's the guarantee.
2. The 60-Day Game Plan
You walk away with a written 60-day plan. Specific actions, in order, with the numbers attached. Fix your quoting, get variations captured, lift recovery, start stepping off the tools. Not theory. A list you can work through.
3. Ongoing coaching
From there, ongoing coaching at a flat monthly rate keeps you accountable and helps you make the bigger calls as they land: hiring, adding a division, buying vehicles, taking on the commercial contract that changes the business. You'll be talking to someone who has actually made those calls under pressure.
Why an operator beats a career coach
Luke Tadich started as a paramedic, then went on to build and scale Australia's leading sports-court construction company. In 2023 he was named Melbourne and Australian Young Entrepreneur of the Year.
That matters because he's lived your problems. Quoting jobs and watching the margin get squeezed. Chasing money that's owed. Carrying the risk of payroll every fortnight. Hiring the wrong person and wearing it. Being the bottleneck and knowing it. A career coach who has only ever coached can't stand next to you on any of that.
The Tradie Owner is built specifically for Australian trade business owners. For the full picture of how the coaching works across trades, start with our [trade business coaching](/trade-business-coach) pillar.
Common questions
How much does a business coach for electricians cost?
We keep the exact fee for your first call, but here's the honest part: it's a fraction of the $100,000 we guarantee to find in that first session, and if we don't find it, you don't pay. Weighed against what it puts back in your business, the investment is small.
Do I need to be a certain size?
This is built for licensed electrical businesses turning over $1M+ with a team. If you're still a one-person operation, it's likely too early.
I'm already flat out on the tools. Won't coaching just be more work?
The whole point is getting you off the tools. The 60-Day Game Plan is about fixing quoting, recovery and delegation so the business runs without you in every job.
Can it help with solar, EV and data work?
Yes. Those divisions often carry strong margin but get quoted like commodity work. A big part of the coaching is pricing and systemising your growth areas properly.
What happens if the first session doesn't find $100k?
Then you don't pay for it. That's the guarantee. We're confident because in most $1M+ electrical businesses the opportunity is already sitting inside the numbers.
How is this different from a normal business coach?
Your coach has actually built and scaled a trade business, not just studied one. That means real talk about variations, recovery rates, retentions and hiring, in your language, not generic mindset advice.
Want someone to find the money for you?
In our first session I'll go through your numbers and find at least $100,000 of opportunity in your business, guaranteed, or you don't pay.
Book a free 30-minute call